With the tight restrictions on marijuana advertising in California, you may be wondering how you can go about getting the word out about your marijuana business. Coming up with marijuana marketing strategies that abide by California’s marijuana advertising regulations will require some creativity and innovation, but it is definitely possible to come up with an effective marketing campaign for your marijuana business that is also legally compliant. Below are a few ideas we came up with to help you start thinking about your new marketing strategy.
1. Up your email marketing game.
One of the best ways to build your client base is to build your email list. Even though you will not be able to advertise marijuana or your products directly through your emails, you will still be able to be in constant contact with your potential customers and build a relationship with them by providing them with valuable information they might be interested in. By building a relationship with your customers, you are allowing them to build trust in you and your business. Then, when they are looking to purchase marijuana, you will be on the forefront of their minds as their go-to marijuana shop that they can trust.
2. Get brand ambassadors.
While you are not allowed to promote your own products and brand, there is no rule against others promoting your brand for you. Brand ambassadors are a great way to get your brand exposure in communities where you may have large numbers of potential customers. With the rise of social media and social media influencers today, it is easier than ever to promote your brand through brand ambassadors who have loyal followers interested in the same things they are interested in.
Networking is important in any business, but especially in the marijuana business since there are such strict regulations on marijuana advertising. Since you are not allowed to promote your brand, you want to get as many people who do not work for your business to help promote your brand. In addition to brand ambassadors, journalists have great opportunities to help promote your business. California law specifically states that restrictions to marijuana advertising do not apply to editorials, such as news releases. As such, if you can get on the radar of a journalist or news reporter and pique their interest, they can then publish an article about something that just happened at your company or a recent business win, which will get you a ton of exposure in your community.
If you are feeling lost amidst all the regulations and restrictions on marijuana advertising and marketing, contact the attorneys at Verhagen Bennett for help. Not only are our legal professionals knowledgeable about the law, we are also business minded and proficient in modern day advertising and marketing strategies. We can help you understand how to run a business that is compliant with marijuana advertising regulations and brainstorm additional marketing strategies you can apply to your marijuana business. Contact us online or at 310-917-1064 today for your free and confidential consultation.
(image courtesy of Gavin Allanwood)
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© 2018 Verhagen Bennett LLP — This article is for general information only. The information presented should not be construed to be formal legal advice nor the formation of a lawyer/client relationship.